Tata Owned BigBasket Set to Fully Transition to Quick Commerce Model Next Month

BigBasket, owned by Tata Digital, is transforming its business model towards quick commerce.. This strategic shift aims to tap into the booming 10-15 minutes grocery delivery sector, currently dominated by players like Blinkit, Zepto, Swiggy InstaMart, and Flipkart Minutes. Co-founders Hari Menon and Vipul Parekh have confirmed that BigBasket will soon be focusing on delivering orders within a swift 10-30 minutes timeframe. BigBasket's BB Now platform already makes up over 50% of total revenue.

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