Sangeeta Sharma | Founder Of Sharmaji Ka Aata | Shark Tank Deal Winner | Interview With TheTalkStreet

Sharma Ji Ka Aata, founded in 2015 by Mrs. Sangeeta Prabhakar Sharma and Mr. Prabhakar Sharma, provides freshly milled atta tailored to individual preferences. The company was established to offer a solution for those seeking lower adulteration, healthier options, and reduced chemical content in their daily diets. The farms where their staples are grown use soil free from harsh chemicals and fertilizers. They take pride in ensuring that their harvests are free from contamination and compromise. Originally starting in a small township in Pune, they now serve customers throughout Pune. Their vision and passion arose from the lack of a nearby flour mill, leading them to offer a range of freshly milled, highly nutritious grains. They focus on providing customizable grains without sacrificing quality, ensuring that every product delivered is safe and pure.

  Tell us about your background and how you got started in the aata business?

In 2016, my journey as a businesswoman began amidst the challenges of supporting my family while dealing with my husband and son's health issues. Constantly seeking out food products free from harmful additives, preservatives, and chemicals, I faced a dilemma when I couldn't make it to the mill to get grains milled during a rainy day, leading me to purchase packaged flour that didn't meet my family's standards. This experience shed light on the lack of quality options available, especially for busy working women like myself. Realizing the absence of flour mills in my township, I took it upon myself to fill that gap and decided to start one.

  What inspired you to start a business?

I started my business with the goal of not only meeting our financial needs but also to actively support my husband in achieving our shared ambitions. It's a journey we're embarking on together, and my business is a way for me to contribute to our household's success and future.

  What is the story behind the funding of your startup?

I had the incredible opportunity to showcase my business on Shark Tank India Season 2 in 2023. After a nail-biting pitch, I successfully secured a deal and received funding from the renowned business tycoon, Mr. Anupam Mittal. It was a game-changing moment that propelled my business to new heights.

  What types of products do you offer, and what makes them unique?

Our mission is to provide high-quality, preservative-free flour options that cater to individual dietary needs. Whether you have specific health requirements or simply prefer a personalized touch, our custom flour blends are designed to support your body's unique wellness goals. Join us in revolutionizing the way we approach flour consumption for a healthier, happier you.

  How do you ensure the quality and consistency of your products?

Our commitment to excellence starts with the selection of top-notch raw materials. We carefully source only the finest ingredients to ensure that our products meet the highest standards of quality and performance. By using premium raw materials, we guarantee that every product we create is crafted with the utmost care and attention to detail.

  What were some of the initial challenges you faced when starting your own business?

⁠Building trust in our products and services is crucial for fostering long-term relationships with our customers. By consistently delivering high-quality products and exceptional customer service, we ensure that our clients feel confident in choosing us as their preferred provider. Additionally, maintaining customer retention is essential for sustaining our business growth and reputation. Through personalized communication, loyalty programs, and continuous improvement, we strive to keep our customers satisfied and coming back for more.

  Who are your target customers, and how do you reach them?

Mostly immigrants from tier 2 and tier 3 backgrounds who are in search of the genuine flavors and traditional recipes when it comes to their roti or parathas. They crave the authentic taste that reminds them of home and are eager to experience the nostalgia of their favorite dishes.

  How do you gather feedback from your customers, and how has it influenced your products?

We feature a dedicated section on our website where we gather feedback from our valued customers regularly.

  What strategies do you use to build customer loyalty and trust?

• Consistency: Ensuring a consistent level of quality in products, customer service, and brand messaging is paramount. Every customer interaction should deliver the same satisfaction and value to foster trust and loyalty.
• Customer-Centric Approach: Prioritize meeting the unique needs and preferences of your customers to show genuine care for their well-being and contentment.
• Communication: Keep communication channels open with customers by seeking feedback, addressing concerns promptly, and keeping them informed about new products, promotions, and company updates.
• Personalization: Customize your offerings and communication to align with individual customer preferences whenever possible to demonstrate the value placed on each customer as an individual.
• Reward and Recognition: Show appreciation to loyal customers through loyalty programs, exclusive offers, or personalized incentives to encourage repeat business.

  How do you source your raw materials?

We procure raw materials directly from Farmer Produce organizations.

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