Myntra launches ‘M-Now’: 30-Min fashion delivery pilot in Bengaluru

Myntra has introduced a pilot for its quick commerce service, M-Now, in select Bengaluru locations, offering deliveries within 30 minutes to 2 hours. Featuring brands like Mochi, Wrangler, Mango, and Levi's, M-Now builds on Myntra's earlier M-Express service, which ensured 24-48 hour deliveries. This move aligns with the quick commerce surge led by competitors like Zepto and Blinkit, as they diversify into non-grocery categories, marking Myntra's step towards meeting evolving customer demands.