Aditi Balbir is the Founder & CEO of V Resorts . An organization that provides holiday experiences that showcase the Real India. V Resorts is all about introducing the harried Indian city dweller to new and unexplored gems that are strewn all around India. The company delivers these experiences by identifying, engaging and managing unique little resorts, hotels and B&Bs that lie on the less beaten path. To ensure a well rounded experience for each traveler, V Resorts takes complete responsibility of delivering an authentic/local on-ground customer experience every single time.
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Tell us about yourself, your previous jobs/ventures? What were you doing before this startup?
I was working odd jobs - at Mckinsey & Co, then private equity! Not really enjoying anything in particular. I am a finance and strategy major but the discipline of an excel sheet was killing my creativity and I yearned for something new. Thats when the opportunity to be a entrepreneur sort of just fell on my lap, and given that it was in travel, which I love, I lapped it up!.
Where is the headquarters of your startup located? What makes this location the ideal choice for your business?
Our startup operates across borders - with partners in France, a technology team in Taiwan, and property partners spread across 21 states in India. Based in Delhi, we embrace a global perspective, which undoubtedly offers endless opportunities for growth and success.
How did you come up with the name for your business/startup?
The Startup is Weekends.com - because we give options to customers to spend their weekends with us - in a responsible and ecologically sound manner.
What service(s) or product(s) do you offer/manufacture?
We offer stays and immersive experiences for conscious guests who value properties for their contribution to Environment and Local Communities. The Guests are offered stays, Consciously sourced meals, and expereinces which allow them to interact with locals.
Why should people choose your product/services?
Put simply, our accommodations provide a top-notch experience. Guests can take their pick from a variety of delightful boutique properties tucked away in distinctive and hidden gems. They can fully engage themselves in a fresh locale - from charming villages and welcoming residents to farm-fresh dining and untouched ecosystems teeming with diverse wildlife.
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What gets you excited about this company?
Creating a standard that is globally acceptable for running and managing sustainable and eco friendly properties across the world. And thereby changing the face of Tourism from a negative impact creator to a positive ecological footprint one.
What was your key driving force to become an entrepreneur?
Creativity. Getting to do something new. At a fast pace.
Could you provide us with details about your upcoming growth strategies?
The plan is to build first for India - be present around all the major cities in the country. Then expand globally, especially in markets with strong domestic travel.
What are the three most important lessons you have learned building your startup?
1. Cash-intensive businesses thrive with sufficient cash reserves, but a solid breakeven strategy remains crucial.
2. Marketing plays a pivotal role – harness the power of digital platforms for maximum impact.
3. Find a supportive companion for your entrepreneurial journey, whether it be a mentor or a dedicated co-founder.
CONNECT ADITI BALBIR :
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