Content Marketing:
- Strategy Consultation
- Content Writing
- Email Campaigns
- Brochure Content
- Product Descriptions
- Presentation (PPT) Content
- Social Media Content
Aarti Agarwal is a seasoned content writer based in Mumbai, blending her background in journalism (2000-2006) and psychology to create impactful content for global clients. As a former journalist and current freelance writer with 24+ years of experience in Content writing & 7+ years as Website Developer and Social Media Enthusiast, she excels in simplifying complex concepts and delivering high-quality, plagiarism-free content under strict deadlines. A proud member of BNI, & an active leader within the organization, she embodies the qualities of a go-getter and a dynamic, power-packed networker. Aarti has extensive experience in producing diverse content, including web content, blogs, articles, business plans, presentations, and more. Her diligent approach and thorough understanding of the content creation process make her a valuable asset for businesses aiming to achieve success through effective communication.
Tell us a bit about your personal background and upbringing? How has it influenced your career choices?
I am a Mumbaikar born into a Marwadi family, the youngest of four siblings with three elder sisters. My passion for reading and writing was inspired by my Maternal Uncle, Mr. Rahul Chowdhry—an accomplished writer, director, and actor. Watching him craft stories, dialogues, and scripts ignited my love for observing, thinking, and expressing emotions through words.
My Nanaji also played a role in nurturing my literary interests. He would recite Shayaris in Urdu, and I would eagerly ask for meanings of the words and phrases I didn’t understand. This early exposure to poetry and storytelling led me to begin my own writing journey, starting with small verses, poems, and short stories.
Today, as a Content Writer and Copywriter, I primarily write for the corporate sector, but still cherish crafting poetry for my own satisfaction.
What are some personal achievements or milestones you’re particularly proud of?
I'm proud to have a "go-getter's attitude" that drives me to set ambitious goals and pursue them with passion. I believe that anything is possible when we dedicate ourselves wholeheartedly to achieving our dreams. My journey has been a rewarding one, finding both success and satisfaction along the way.
With 24 years of experience in content writing, I’ve supported countless startups, solopreneurs, and corporates in building compelling brand identities. By helping them articulate their USPs, products, and services to the right audience, I’ve played a role in their growth and success.
What truly fulfills me is the trust clients place in me, shown through repeat work and referrals, and the opportunity to be a part of their success stories.
How did your background in journalism influence your approach to content writing and website development?
As a journalist, I often had to submit stories within an hour, requiring me to work with facts and figures, conduct in-depth research, ask probing questions, and deliver accurate, well-rounded stories under tight deadlines. This experience has honed my ability to produce well-researched, competitor-analyzed content that is grammatically sound and plagiarism-free.
In addition to content writing, I also develop websites to help my clients maintain a global presence 24/7, 365 days a year. A well-crafted website allows them to engage with their audience and generate business even when they’re off the clock.
In today’s digital world, having a website isn’t just an option—it’s a necessity for everyone.
Can you share a personal story or experience that significantly impacted your decision to pursue freelance writing?
Greatly inspired by my Maternal Uncle, I was encouraged to write from a young age. Being published early on, I felt motivated and appreciated, which fueled my passion to keep expressing my thoughts and emotions, weaving magic with words.
What are some of the key benefits and challenges of working as a freelance content writer and web developer?
As a Content Writer, I love delving into new industries, keeping up with emerging trends, and interacting with people from various fields. I thrive on being a curious observer and lifelong learner, constantly reading, meeting new people, and exploring what’s new and exciting.
As a Website Developer, I find joy in weaving together compelling content and engaging design to create dynamic websites that represent businesses and connect with their audiences 24/7, all year round.
How do you manage your workflow and client relationships as a freelancer?
I wrap up each day by crafting a To-Do List for the following day. This practice allows me to stay on top of timely deliveries, manage multiple clients seamlessly, and ensure consistent follow-ups with prospects.
I conduct an in-depth discovery call to thoroughly understand the client's needs, providing tailored strategies and innovative ideas. My goal is to deliver effective solutions that address their challenges and alleviate their concerns. Regular emails, calls, and prompt delivery of services, along with face-to-face meetings when necessary, help me build strong, lasting relationships with my clients.
Can you share any strategies you use to stay organized and meet deadlines while managing multiple projects?
A To-Do List is a must-have tool. Plan your daily, weekly, and monthly activities.
How do you approach creating content that is both engaging and SEO-friendly?
Gaining a thorough understanding of the topic and strategically selecting keywords allows me to write content that flows naturally. This approach enables me to create original, plagiarism-free content that is also SEO-friendly. By letting the words come naturally, I ensure that the content remains authentic and engaging while still being optimized for search engines.
What tools or platforms do you prefer for website development, and why?
I work across various platforms, but I particularly enjoy using WordPress. Its user-friendly interface makes it a pleasure to work with, and it consistently delivers visually appealing results.
How do you ensure that the websites you develop are user-friendly and optimized for performance?
When a website is easy to navigate, and the content is original, plagiarism-free, SEO-friendly, and grammatically sound, it sets a strong foundation for effective optimization. User experience plays a crucial role in attracting and retaining visitors, and a well-structured, accessible website is key to this. Additionally, content that is unique and well-optimized for search engines helps improve the site’s visibility and ranking, making it easier for the target audience to find relevant information.
What services do you offer in content marketing, website development, collateral design, and social media marketing?
I offer a range of services designed to meet various business needs. These include:
Content Marketing:
Website Development:
Collateral Design:
Social Media Marketing:
How do you balance your work across content writing and web development with your personal life?
By staying organized and planning ahead, I’m able to enjoy a well-balanced life that includes quality time with family, fulfilling work commitments, personal relaxation, spiritual practices, playtime, moonlit walks, and so much more.
Can you walk us through your typical writing process from research to final draft?
My writing process begins with comprehensive research, where I collect information from client resources, industry reports, and online sources, taking detailed notes and organizing key insights. I then create a structured outline, defining the content’s tone, style, and voice. The first draft is all about capturing ideas and concepts on paper. Once that’s done, I move on to revising the content for clarity, coherence, and logical flow. After reviewing for accuracy, consistency, and grammar, I refine the language, ensuring the tone and style are in line with the client’s expectations. A final proofread is conducted to catch any grammar, punctuation, or spelling errors and ensure consistent formatting. Finally, I deliver the polished draft to the client and incorporate any final adjustments based on their feedback.
How do you conduct research for your content? What resources or tools do you find most useful?
I conduct research for my content using a diverse mix of online and offline sources, including articles, industry reports, books, expert interviews, and social media. To refine my content strategy, I rely on keyword research tools like Ahrefs, SEMrush, and Moz. Additionally, I use content aggregators such as Pocket and Feedly to stay updated with the latest industry trends. For general research and fact-checking, Google search remains my preferred resource. By utilizing these various tools and resources, I ensure that the content I deliver to my clients is accurate, efficient, and of the highest quality.
How do you find and secure new clients or projects?
I attract new clients and projects through a strategic combination of networking, delivering quality work, and generating referrals. Establishing and maintaining strong professional connections is crucial, as it often leads to new opportunities, collaborations, and recommendations. Consistently providing top-quality work is fundamental to my approach, as it not only fulfills but exceeds client expectations, building trust and ensuring repeat business. Many of my satisfied clients recommend me to others in their network, which has proven to be an invaluable source of new projects. By focusing on these core elements, I’ve built a solid reputation that continues to draw in new clients and projects through networking, quality work, and referrals.
CONNECT AARTI AGARWAL :
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